The Brand Well-Being Index, developed by the BrandED Consultants Group, is a powerful resource designed to help organizations and communities address critical challenges in today's landscape. From issues like declining morale, recruitment and retention struggles, and absenteeism to broader concerns such as mental health, complex threats, and financial stability, our index provides a new lens for understanding your organization.
By analyzing stakeholder health and safety factors associated with your brand reputation and culture, our system goes beyond traditional brand measures such as awareness and recognition to determine the deeper connection people have with your organization or community. Our proprietary rating system, which measures six categories using a weighted scale of 1-5, results in a Brand Well-Being Index score. This score provides a clear snapshot of your standing in the eyes of your people.
Beyond Traditional Surveys
It is crucial to understand that the Brand Well-Being Index is not an employee satisfaction or climate survey. While those surveys are essential for understanding internal operations and are a vital part of what human resources staff do, our index is designed to complement them. It focuses on the broader perception and experience of all your key stakeholders—employees, customers, residents, vendors, funders, and strategic partners.
Actionable Insights for Strategic Growth
After the survey is completed, our expert assessment team provides an in-depth analysis of the data, identifying key patterns and trends. We then guide your organization or community through the process of developing a refreshed brand strategy and strategic plan that reflects a commitment to stakeholder well-being.
A brand reputation of stakeholder well-being leads to tangible results, including increased productivity and reduced costs. When your stakeholders feel safe, cared for, and valued, your organization benefits from reduced absenteeism and healthcare expenses and boosts morale, resilience, prosperity, and sustainability.
A strategy that integrates well-being meets growing expectations from internal stakeholders that your organization or community honors a promise of their well-being, while demonstrating to the world a brand reputation that reflects this commitment.
Brand Well-Being Index™
Quantifying the Dynamics of Stakeholder Health, Safety, and Prosperity
Collaboration Research Team
The BrandED Consultants Group collaborates with data scientists from the Business Research Division at the Leeds School of Business to administer the Brand Well-Being Index and measure stakeholder health and safety factors related to brand reputation and organization/community culture.
The Institutional Review Board at the University of Colorado Boulder evaluated the Brand Well-Being Index to ensure the survey complies with ethical standards and protects the rights and welfare of participants.
