BRAND + WELL-BEING INSIGHTS

Beyond the Budget: The Impact on Brand Reputation and Well-Being from Funding Cuts

Funding cuts can send significant ripples through an organization, profoundly impacting its brand reputation. This is especially true for...

rexwhisman

10 hours ago3 min read

The Great Divide: Brand Alignment, Well-Being, and the Fallout of Conference Realignment

Conference realignments have become a defining characteristic of modern college athletics, driven primarily by the pursuit of increased...

rexwhisman

Jul 32 min read

Brand Strategy: The Engine Behind Your Revenue Model

A brand strategy is not merely an exercise in marketing; it is an indispensable guide post that directly influences and informs your...

rexwhisman

Jun 102 min read

From Crisis to Credibility: The Power of a Well-Being Centrist Brand Strategy

In times of crisis, your organization's reputation hangs precariously in the balance. While a well-crafted response to the immediate...

rexwhisman

Jun 42 min read

Well-Being as Brand Power: The Strategic Value of Stakeholder Health and Safety

A brand strategy centered on the health and safety of your stakeholders offers profound and multifaceted value, extending far beyond mere...

rexwhisman

May 273 min read

More Than “Show Me the Money! Understanding NIL's Complex Influence on College and University Brands + Well-Being.

Just as Cuba Gooding Jr.'s character demanded "Show me the money!" in Jerry Maguire, today's college athletes are increasingly empowered...

rexwhisman

May 194 min read

Beyond Adaptation: Regenerating Your Brand Strategy for a New Global Era

The current global landscape, marked by rapid technological advancements, geopolitical shifts, environmental concerns, and evolving...

rexwhisman

May 132 min read

Financial Well-Being: New Revenue Streams Powered by Your Brand Strategy

A robust brand strategy acts as a compass and a catalyst, and can guide your organization toward untapped revenue streams, especially...

rexwhisman

May 52 min read

A Legacy of Learning: Alumni Insights Investing in the Future Success of University Students

Yesterday I had the opportunity to return to the campus of my alma mater, Colorado State University in Fort Collins, Colorado. There, I...

rexwhisman

May 22 min read

The Power of a Unified Story: Crafting a Consistent Organizational Narrative

A compelling narrative serves as the bedrock of consistent storytelling for your organization, weaving together your mission, vision, and...

rexwhisman

Apr 272 min read

Echoes of The Who: Defining Organizational Self in the Marketplace

Ah, "Who Are You?" by The Who – a raw, powerful anthem of identity and self. Now, let us consider why organizations grappling with this...

rexwhisman

Apr 172 min read

From Crisis to Opportunity: The Brand Well-being Index™

The COVID-19 pandemic brought unprecedented challenges to organizations worldwide, profoundly impacting the well-being of their...

rexwhisman

Apr 142 min read

Sustainable Success: Integrating Stakeholder Health and Safety into Your Brand Strategy

During challenging financial periods, the imperative for a robust brand strategy that prioritizes stakeholder health and safety becomes...

rexwhisman

Apr 112 min read

Meeting Stakeholder Expectations for Well-being During Times of Uncertainty

During times of uncertainty and widespread panic, a robust brand strategy grounded in stakeholder well-being becomes more critical than...

rexwhisman

Apr 92 min read

Sustainable Brands: Navigating Economic Turbulence and Enhancing Well-Being

During tough economic times, a robust brand strategy is a necessity for organization survival and eventual prosperity. When budgets...

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Mar 302 min read

Is the Time Ripe for an Overarching Brand Strategy to Unify the United States and Ensure the Well-Being of its Stakeholders?

In an increasingly fragmented United States, the imperative for a cohesive national, overarching brand strategy, extends beyond mere...

rexwhisman

Mar 272 min read

Brand Well-Being Index Empowers Organizations to Measure and Prioritize Health and Safety

Denver-based, BrandED Consultants Group , in collaboration with the Business Research Division, Leeds School of Business , at the...

rexwhisman

Mar 212 min read

In Uncertain Times, it is Back to Brand Basics

Last week I had the pleasure of meeting with a senior government administrator. We discussed the importance of a sustainable brand...

rexwhisman

Mar 32 min read

Real Estate Brokers Serve as Community Brand Well-Being Connectors

Last week I met with a client who is a real estate broker. For the past year we have been collaborating on development and execution of...

rexwhisman

Feb 251 min read

The Intersection of Brand Well-Being and the Arts

Last week I had the pleasure of meeting with former colleague, long-time friend, and one the most renowned sculpture and painting...

rexwhisman

Feb 182 min read

We welcome the opportunity to collaborate with you, assess your brand, regenerate your strategy, and build your reputation and culture as a place that values stakeholder well-being.