INSIGHTS + OPINIONS + TRENDS

As Ken Burns reminds us in his  PBS series The American Revolution , we discover who we are by knowing where we came from .  Your personal brand can do the same—braiding lineage, purpose, and spirit into clarity and wholeness. In today’s fast‑paced world, personal brand strategy is often reduced to logos, resumes, or social media presence. Yet beneath these surface elements lies a deeper opportunity: to anchor your identity in ancestral wisdom. By drawing from the stories, va

In today’s volatile environment, organizational leaders face a choice: treat well-being as a side program or elevate it as a core brand strategy. A bullet point on a strategic plan—listing wellness perks or optional programs—may check a box, but it does not build trust. What employees and stakeholders crave is a culture where well-being is not peripheral, but central to how the organization defines itself, makes decisions, and measures success. Leaders must recognize that wel

In a world marked by rapid change, uncertainty, and cultural fragmentation, the call to build a personal brand rooted in authenticity has never been louder. Yet authenticity alone is not enough. To truly resonate, a personal brand must integrate strategic purpose—clarity of mission and impact—with the deeper currents of ancestral wisdom and spiritual path. This triad forms the foundation of what I call the Brandcestral Journey™ : a braided approach to identity that honors whe

In today's dynamic business landscape, organizations are grappling with a complex array of challenges, from technological disruption to global economic shifts. Amidst this complexity, an often-underestimated yet profoundly impactful factor is "People Risk." This is not just about HR compliance or managing individual performance; it is a strategic recognition that the health, engagement, safety capabilities, and behaviors of your workforce—collectively and individually—directl

In an era marked by fragmentation, polarization, and performative pressure, the search for our authentic identity has never been more vital. Many of you probably feel disconnected from your origins, uncertain of your direction, and overwhelmed by the noise of external expectations. A Brandcestral Journey  offers you an opportunity for re-connection: a braided framework that integrates strategic purpose, ancestral wisdom, and spiritual path to help you reclaim who you are and

In an increasingly unpredictable world, the concept of "business as usual" feels like a relic of the past. The tragic rise in mass shootings and the disturbing prevalence of swatting incidents, alongside a myriad of other societal stressors, have collectively ushered in an era of heightened anxiety. This pervasive unease does not stop at our doorsteps; it permeates every aspect of life, including our interactions with brands. Consumers, employees, and strategic partners alike

The modern definition of success, for individuals and organizations alike, is shifting from mere profit to sustainable, holistic...

In an era where health and safety are increasingly under threat, organizations must adopt a well-being-centrist brand strategy. Recent...

Well-being in the supply chain is a critical, and often overlooked, component of a modern brand strategy. Your brand's reputation is not...

Building a strong brand that prioritizes well-being for both employees and customers is not just a feel-good initiative—it is a smart...

In a world grappling with persistent crises, from economic volatility and geopolitical instability to public health concerns and...

Funding cuts can send significant ripples through an organization, profoundly impacting its brand reputation. This is especially true for...

Conference realignments have become a defining characteristic of modern college athletics, driven primarily by the pursuit of increased...

A brand strategy is not merely an exercise in marketing; it is an indispensable guide post that directly influences and informs your...

In times of crisis, your organization's reputation hangs precariously in the balance. While a well-crafted response to the immediate...

A brand strategy centered on the health and safety of your stakeholders offers profound and multifaceted value, extending far beyond mere...

Just as Cuba Gooding Jr.'s character demanded "Show me the money!" in Jerry Maguire, today's college athletes are increasingly empowered...

The current global landscape, marked by rapid technological advancements, geopolitical shifts, environmental concerns, and evolving...

A robust brand strategy acts as a compass and a catalyst, and can guide your organization toward untapped revenue streams, especially...

Yesterday I had the opportunity to return to the campus of my alma mater, Colorado State University in Fort Collins, Colorado. There, I...