​Advancing Brands + Well-Being

Ushering in a New Era of Organizational Brand Strategy

For the past 20 years, the BrandED Consultants Group has helped organizations build powerful, sustainable brand strategies. We've guided countless clients through the process of clarifying their purpose and value, and we continue to do so today.

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But a new era has dawned. The worldwide well-being movement has fundamentally changed how we think about brand value. It's no longer enough to simply define your brand—you must now actively nurture it by valuing the well-being of your stakeholders.

 

We partner with organizations to regenerate their brand strategies, positioning them not just for success, but for genuine, well-being-centric impact. We believe your brand and the well-being of your stakeholders are intrinsically linked, and together, they are your most valuable assets.

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A focus on stakeholder well-being directly translates into organizational prosperity by yielding significant financial, operational, and reputational benefits. It shifts the perception of health and safety from a mere compliance cost to a strategic investment that creates shared value for all connected parties.​​​

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Well-Being Strategy vs. Wellness Tactics

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It is common for people and organizations to use 'well-being' and 'wellness' interchangeably, but they are not synonyms, and understanding the difference is key to a successful strategy. Well-being is a strategy that defines the systemic approach for individual, team, and organizational prosperity, and its prioritization is crucial in today's environment.

 

It's the broad goal encompassing mental, physical, social, and financial satisfaction. Wellness is the tactic—the specific, proactive programs (like workshops or gym perks) used to support stakeholder health and safety. A well-being-centric brand strategy ensures that these wellness tactics are chosen and prioritized specifically to drive the higher strategic goal of widespread prosperity, reflecting the present-day imperative of supporting stakeholder well-being.

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Develop and Implement

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Historically, our primary focus has been on collaboration with organizations and individuals to develop and implement differentiated and sustainable brand strategies and strategic plans, which remains our core competency today. A brand strategy and strategic plan are essential for navigating today's competitive world, guiding your well-being, and ensuring your legacy.

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Measure and Assess

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Our Brand Well-Being Index™ goes beyond traditional measures of brand awareness and recognition by assessing stakeholder health and safety factors associated with brand reputation and organization culture across six categories, and based on a weighted rating system (1-5), your organization receives a Brand Well-Being Index score, reflective of stakeholder perceptions and experiences.  

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Regenerate and Align

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Upon completion of your brand well-being assessment, BrandED provides consultation on regenerating your strategy by integrating stakeholder health and safety measure results into the core of your brand strategy and strategic plan, aligning your brand reputation and organizational culture, and positioning your organization as well-being-centric.   

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Next-Generation Personal Branding

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For over two decades, the BrandED Consultants Group has collaborated with professionals and students across diverse fields to develop personal brand strategies. Our next gen personal brand offering, Brandcestral Journey, is an expanded approach to what we have delivered for 20 years, integrating strategic purpose, ancestral wisdom, and spiritual path.

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