BrandED Consultants Group
Advancing Brands + Well-Being
Ushering in a New Era of Brand Strategy
Founded in 2005, the BrandED Consultants Group began our journey with a singular focus: helping educational institutions develop sustainable brand strategies that resonated with senior administration, board of directors, faculty, staff, students, parents, alumni, donors, and strategic partners. Over the years, we expanded our client sectors to the arts, non-profit organizations, government agencies, and businesses.
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Our solutions have resulted in creating added value, elevating awareness, achieving record growth, expanding revenue streams, increasing giving rates, aligning strategic partnerships, enhancing reputation, affirming credibility, earning trust, and emboldening confidence for our clients and their respective clients.
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Renowned for our innovative strategies and one of the first brand consultancies to focus on education, the BrandED Consultants Group established itself as a thought leader on the international stage. Our track record of transforming organizations across industries and cultures is a testament to our ability to craft powerful brand strategies and strategic plans that connect with audiences worldwide. We have been invited to share our case studies at gatherings across the United States, Europe, Canada, and Australia.
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In addition to our strategy work with education, the arts, government agencies, and businesses, BrandED consults with individuals to develop and implement their brand strategies + well-being. Our Next Gen Personal Brand offering is Brandcestral Journey, integrating strategic purpose, ancestral wisdom, and spiritual journey.
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Meeting New Expectations
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The expectations of stakeholders have evolved, shifting from simple transactions to a deeper desire for connection and purpose. Today, a brand's value is measured by its positive impact on the well-being of its customers, employees, strategic partners, funders, and community.
Recognizing this shift, the BrandED Consultants Group is meeting this critical need by developing and implementing well-being-centric brand strategies for our clients. It is the key to fostering genuine trust, cultivating loyalty, and creating a sustainable competitive advantage in a world that values purpose as much as it does product and service.
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In 2025, we launched the Brand Well-Being Index to help our clients assess the well-being of their stakeholders—a direct reflection of brand reputation and organizational culture. We use this powerful data to regenerate your strategy, align your reputation and culture, and position your organization as a true leader in your sector.
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A focus on stakeholder well-being directly translates into individual, team, organizational, and community prosperity by yielding significant financial, operational, and reputational benefits. It shifts the perception of health and safety from a mere compliance cost to a strategic investment that creates shared value for all.
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Mission
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We conduct research, engage stakeholders, and distill findings to create value and regenerative strategies.
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Vision
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We envision a world where every organization's success is defined by a culture that prioritizes stakeholder well-being and a brand reputation that reflects it.
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Values
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​ Collaboration
Excellence
Innovation
Integrity
Transparency
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