INSIGHTS + OPINIONS + TRENDS

The Power of a Unified Story: Crafting a Consistent Organizational Narrative

A compelling narrative serves as the bedrock of consistent storytelling for your organization, weaving together your mission, vision, and...

rexwhisman

Apr 272 min read

Echoes of The Who: Defining Organizational Self in the Marketplace

Ah, "Who Are You?" by The Who – a raw, powerful anthem of identity and self. Now, let us consider why organizations grappling with this...

rexwhisman

Apr 172 min read

From Crisis to Opportunity: The Brand Well-being Index™

The COVID-19 pandemic brought unprecedented challenges to organizations worldwide, profoundly impacting the well-being of their...

rexwhisman

Apr 142 min read

Sustainable Success: Integrating Stakeholder Health and Safety into Your Brand Strategy

During challenging financial periods, the imperative for a robust brand strategy that prioritizes stakeholder health and safety becomes...

rexwhisman

Apr 112 min read

Meeting Stakeholder Expectations for Well-being During Times of Uncertainty

During times of uncertainty and widespread panic, a robust brand strategy grounded in stakeholder well-being becomes more critical than...

rexwhisman

Apr 92 min read

Sustainable Brands: Navigating Economic Turbulence and Enhancing Well-Being

During tough economic times, a robust brand strategy is a necessity for organization survival and eventual prosperity. When budgets...

rexwhisman

Mar 302 min read

Is the Time Ripe for an Overarching Brand Strategy to Unify the United States and Ensure the Well-Being of its Stakeholders?

In an increasingly fragmented United States, the imperative for a cohesive national, overarching brand strategy, extends beyond mere...

rexwhisman

Mar 272 min read

Brand Well-Being Index Empowers Organizations to Measure and Prioritize Health and Safety

Denver-based, BrandED Consultants Group , in collaboration with the Business Research Division, Leeds School of Business , at the...

rexwhisman

Mar 212 min read

In Uncertain Times, it is Back to Brand Basics

Last week I had the pleasure of meeting with a senior government administrator. We discussed the importance of a sustainable brand...

rexwhisman

Mar 32 min read

Real Estate Brokers Serve as Community Brand Well-Being Connectors

Last week I met with a client who is a real estate broker. For the past year we have been collaborating on development and execution of...

rexwhisman

Feb 251 min read

The Intersection of Brand Well-Being and the Arts

Last week I had the pleasure of meeting with former colleague, long-time friend, and one the most renowned sculpture and painting...

rexwhisman

Feb 182 min read

Brand Well-Being Index Empowers Schools to Measure and Prioritize Health and Safety

Denver-based, BrandED Consultants Group , in collaboration with the Business Research Division, Leeds School of Business , at the...

rexwhisman

Feb 112 min read

Collaboration at the Intersection of Social Work Research and Brand Strategy

Social work research plays a crucial role in improving the lives of individuals, families, and communities. By systematically...

rexwhisman

Jan 131 min read

Workplace Safety: Fundamental to Brand Well-Being

A robust safety program is the cornerstone of any responsible organization. It demonstrates a commitment to the well-being of employees,...

rexwhisman

Dec 17, 20242 min read

Ensure the Holidays Positively Impact Your Brand Well-Being

Holidays offer a unique opportunity to recharge and reflect, positively impacting personal brand well-being. Time away from work allows...

rexwhisman

Nov 28, 20241 min read

Prioritizing Core Values of Stakeholder Health and Safety: A Path to Brand Well-Being

Prioritizing stakeholder health and safety creates a strong foundation for a successful organization. It fosters a positive work...

rexwhisman

Nov 18, 20241 min read

Investment in Employee Psychological Health: Return on Brand Well-Being

Psychological health is a crucial factor in employee success and overall organizational well-being. Psychological health directly impacts...

rexwhisman

Nov 15, 20241 min read

Bridging the Gap: Aligning Leadership and Employees on Well-Being

Senior leadership and employee alignment on well-being initiatives is essential for fostering a thriving workplace culture. When leaders...

rexwhisman

Nov 8, 20241 min read

A Mindful Approach to Brand Building: The Importance of Employee Well-Being

Supporting employee psychological health is not just a moral imperative, but a strategic move that directly impacts a brand's reputation....

rexwhisman

Oct 29, 20241 min read

World Wellbeing Movement

Last week I had the pleasure of attending an online international gathering hosted by the World Wellbeing Movement . Three of their...

rexwhisman

Oct 8, 20241 min read

We welcome the opportunity to collaborate with you, assess your brand, regenerate your strategy, and build your reputation and culture as a place that values stakeholder well-being.