The Brand Well-Being Index, developed by the BrandED Consultants Group, is a powerful tool designed to help organizations address critical challenges in today's landscape. From issues like declining morale, recruitment and retention struggles, and absenteeism to broader concerns such as mental health, complex threats, and financial stability, our index provides a new lens for understanding your organization.

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Beyond Traditional Surveys

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It is crucial to understand that the Brand Well-Being Index is not an employee satisfaction or climate survey. While those surveys are essential for understanding internal operations and are a vital part of what human resources staff do, our index is designed to complement them. It focuses on the broader perception and experience of all your key stakeholders—employees, customers, vendors, funders, and strategic partners.

 

By analyzing stakeholder health and safety factors, our system goes beyond traditional brand measures such as awareness and recognition to measure the deeper connection people have with your organization's brand reputation and culture. Our proprietary rating system, which measures six categories using a weighted scale of 1-5, results in a Brand Well-Being Index score. This score provides a clear snapshot of your organization's standing in the eyes of those who matter most.

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Actionable Insights for Strategic Growth

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After the survey is completed, our expert assessment team provides an in-depth analysis of the data, identifying key patterns and trends. We then guide your organization through the process of developing a refreshed brand strategy and strategic plan that truly reflects a commitment to stakeholder well-being.

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This baseline data empowers you to make more informed decisions and pinpoint specific areas for improvement. A focus on brand reputation centered on stakeholder well-being leads to tangible results, including increased productivity and reduced costs. When your stakeholders feel safe, cared for, and valued, your organization benefits from reduced absenteeism and healthcare expenses, while also boosting morale, resilience, and sustainability.

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Ultimately, a brand strategy centered on well-being meets the growing expectation from internal stakeholders that your organization will honor a promise of their well-being, while demonstrating to the world a brand reputation that reflects this commitment. By understanding the experiences and perceptions of your stakeholders, you build stronger relationships, ensure long-term success, and establish your organization as a true leader in your field.

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